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Johnson & Johnson: The Growing Pains of Social Media

Global companies have been increasing their social media presence to generate deep customer engagement and communication. Johnson & Johnson is an American multinational medical device, pharmaceutical, and consumer packaged goods manufacturer founded in 1886.  It has an extensive social media network in place to reach its customers. J&J has always kept up to speed on new… Continue reading Johnson & Johnson: The Growing Pains of Social Media

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How The ALS Ice Bucket Challenge Utilized the Power of Social Media

The power of social media has allowed us to connect with each other and send out information instantly.  In summer 2014, a phenomenon was born that brought awareness to ALS or commonly known as Lou Gehrig’s Disease. ALS (amyotrophic lateral sclerosis) is a progressive disease that weakens muscles and impacts physical function. The ALS association attributes three… Continue reading How The ALS Ice Bucket Challenge Utilized the Power of Social Media